Research & Counseling

IntermaNet Consulting Programmes are based on Marketing Auditing Approach covering all relevant strategegic marketing and management issues.

The core activities carried out under umbrela of own two programmeas:

• INTERMANET-INEXE ®
• INTERMANET-INTERO®

                              INTERMANET- INEXE® PROGRAM:

MACER™ - Macro environment monitoring:
Economic: growth, inflation, interest rates, unemployment
Socio/cultural: demographics, lifestyles, values, attitudes
Technological: new product and process technologies, materials
Political/legal: taxation, anti-trust, health and safety
Ecological: conservation, pollution, energy

MARTA™ - Market Scanning:
Market size, growth, trends and developments
Customers: who are they? What are their choice criteria? How, when, where do they buy? How do they rate our marketing mix vis-à-vis our competitors?
How does the market segment? What benefits does each segment seek?
Balance of power in the marketing chain: channel attractiveness, backwards and forwards integration, physical distribution methods, logistical management systems

CINT™ - Competition Intellingence:
Who are they - actual and potential? Market shares and size. Profitability.
How do they conduct their business - objectives and strategies
What are their strengths and weaknesses?
Barriers to entry.

                              INTERMANET - INTERO® PROGRAM:

• TORES™ - Operating results (by product, customer, region): Sales value / volume, costs, margins, market share.
• STISS™- Strategic issues analysis: Competitive advantage, core competencies, Market segmentation, marketing objectives, marketing strategies, Positioning, Portfolio analysis
• MARME™ - Marketing mix effectiveness:Product, Promotion, Price, Distribution (channels), People, Proof, Process
• MARBS™ - Marketing structures and systems: Marketing organisation, Intra and inter-departmental communication, Marketing planning system, Marketing training, Marketing information systems, Marketing control system (N.B. Other audits are relevant too: Production, R&D, Finance, HRM)

IntermaNet PJ
Centar za marketing reviziju i strateški menadžment konsalting
P.O.Box 137
11001 Beograd 6
Tel/Faks: +381.11.2146-605, 311-7739
Email:  <******************************************mj@beotel.net  office@marketingnet.org.yu  info@marketingnet.org.yu