Profile

IntermaNet is member of Total Marketing International Company. IntermaNet is focused on strategy implementation issues and marketing auditing projects within the basic program context:

• INTERMANET-INEXE ®
- THE EXTERNAL MARKETING AUDITING & COUNSELING:
Where are we now? Opportunities and threats?
May need to be international in scope

• INTERMANET-INTERO®
- THE INTERNAL MARKETING AUDIT& COUNSELING:
strengths and weaknesses relative to competitors/markets/stakeholders

• INTERMANET-EDU® - Professional Training & Research

• INTERMAPRESS® - Professional Journal & Publications Program



INTERMANET- INEXE® - EXTERNAL MARKETING AUDITING & COUNSELING PROGRAM:

• MACER™ - Macro environment monitoring:
Economic: growth, inflation, interest rates, unemployment
Socio/cultural: demographics, lifestyles, values, attitudes
Technological: new product and process technologies, materials
Political/legal: taxation, anti-trust, health and safety
Ecological: conservation, pollution, energy

• MARTA™ - Market Scanning:
Market size, growth, trends and developments
Customers: who are they? What are their choice criteria? How, when, where do they buy? How do they rate our marketing mix vis-à-vis our competitors?
How does the market segment? What benefits does each segment seek?
Balance of power in the marketing chain: channel attractiveness, backwards and forwards integration, physical distribution methods, logistical management systems

• CINT™ - Competition Intellingence:
Who are they - actual and potential? Market shares and size. Profitability.
How do they conduct their business - objectives and strategies
What are their strengths and weaknesses?
Barriers to entry.